Apple TV 4K - Hands On Review

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Editor’s note: The side-by-side comparison seen in the video above was captured by a Panasonic Lumix GHB and Panasonic LUMIX Leica DG Vario-Elmarit 12-60mm 1:2.8-4.0 lens with a fixed exposure. No post-processing was used to dramatize the effect. The TV in use is a TCL 55P607 with picture settings for each input matched exactly. Results from TV to TV will vary...

It’s finally here: The Apple TV 4K. Some would say Apple is late to the party -- Roku, Amazon Fire TV and Chromecast have all supported 4K for at least a year – while others would suggest Apple took its time to make a more perfect device since 4K HDR content hasn’t been widely available until now. We feel the truth is somewhere in the middle. The Apple TV 4K is not perfect, but it does several key things better than its competition.

The Apple TV 4K is fast, thanks to the A10X Fusion processor under the hood. If your internet connection can keep up, load times are lightning quick, info screens appear instantly when clicked on, and even scrolling through long ribbons of titles is remarkably smooth and speedy.

In HDR modes, the picture quality on the Apple TV 4K is outstanding. 4K content in Dolby Vision and HDR 10 looks beautiful, especially from movies on iTunes. Most non-HDR content also looks very good.

So if you're a hardcore fan of Apple products, then we think the Apple is definitely worth the purchase. If you can live without the latest and greatest Apple product, we think that a Roku Ultra will be a better fit. 

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